Emily Brontës Wuthering Heights :: essays research papers

Wuthering Heights Emily Brà ¶nte Wuthering Heights, written by Emily Brà ¶nte, is a story about the Earnshaw family who own a place called Wuthering Heights. Wuthering Heights is located on the moors. It narrates the story of the Earnshaw family, Heathcliff and the love story behind them all. Wuthering Heights is a strange, agonizing and powerful novel. It is said that revenge is the dominant theme of the book. Towards the 2nd part of the novel, the focus of the story was about Heathcliff planning for vengeance against the Edgar Linton. Edgar Linton is the person who married Catherine who was Heathcliff’s only love. The heroes in the story are Edgar Linton and Hareton Earnshaw. Heathcliff is considered as the villain. The book is also taken over by sin and retribution (crime and punishment). All the characters sin in some way are punished, with the exception of Cathy and Hareton, who manage to destroy evil in their lifetime. Major Characters: Mr. Earnshaw- Mr. Earnshaw is the one who brought Heathcliff to Wuthering Heights. He is the owner of Wuthering Heights. Mr Earnshaw is a brusque Yorkshire farmer. Hindley Earnshaw- He is cruel and he lacks character. He also can be describe as the artistic type. He was neglected by his father especially when Heathcliff arrived at Wuthering Heights. Catherine Earnshaw- She is a wild, impertuous, arrogant girl. Despite her feelings for Heathcliff, she decides to marry Edgar, knowing full well that Heathcliff is the true love of Catherine. Before she dies, she says that she wants both Edgar and Heathcliff to suffer. Hareton Earnshaw- He is the son of Hindley and Frances Earnshaw. He was reared by Heathcliff as part of his plan to punish the Earnshaws. Hareton reflects Heathcliff’s cruel nature. Healthcliff- An adopted member of the Earnshaw family. As a child, he was sullen and impatient; as a young man, he is sullen, impatient, vengeful and cruel. He has an all- engrossing passion for Catherine Earnshaw, and when she marries Edgar Linton, he spends the remainder of his life in spiritual torturement. Linton Heathcliff- The son of Heathcliff and Isabella Linton. He is sickly and unmanly. His death is hastened because of Heathcliff’s neglect. Edgar Linton- A devoted suitor of Catherine, he becomes a recluse after her death. He develops a fondness for young Cathy, but he is no match for Heathcliff., who is determined to make Cathy pay for her mother’s caprices. Cathy Linton- Edgar’s darling; she inherits her mother’s pride and determination and

The Representation of Medieval Women In The Canterbury Tales :: Literary Analysis, Geoffrey Chaucer

The Representation of Medieval Women In The Canterbury Tales Geoffrey Chaucer, and English writer and civil servant, began writing his most famous work The Canterbury Tales in 1386 (Chaucer iii). The story is about a group of pilgrims who journey together to Canterbury to seek the shrines of St. Thomas à ¡ Becket, Archbishop of Canterbury, who was killed by order of Henry II in 1170 (1). During this pilgrimage, each character is introduced and is given a chance to tell a story to pass the time. In â€Å"The Knight’s Tale,† and â€Å"The Wife of Bath’s Prologue,† Chaucer represents two very different type of medieval women by representing women who differ in power over men and virtues. In â€Å"The Knight’s Tale,† Chaucer describes a woman’s power over men as residing in her beauty. The story is told by a courageous and chivalrous knight who lives by a code of â€Å"truth, honour, freedom, and all courtesy,† (Chaucer 2), therefore, he represents women in a respectable way. He does through the description of his main female character. He describing her as, â€Å"[S]he is sweeter than any flower that blows,† (31) and, â€Å"Like a heavenly angel’s was her song,† (32). Emily is young and beautiful and her beauty makes men immediately fall in love with her. In the tale, two Theban cousins were imprisoned by Emily's brother in law, Thesà «us, after a battle in Thebes, and locked away in a tower. In this tower, both cousins catch a glimpse of Emily and fall madly in love with her. They ultimately fight a battle over her. Through this, Chaucer shows the power of beauty and the influence that it may have on men. Also in â€Å"The Knight’s Tale,† the knight helps represents medieval women through Emily’s virginity and purity. The knight proceeds with his story and tells how both cousins fought for Emily as their bride, but Emily did not want to be anyone’s bride. She prayed in the temple to the goddess Diana,before the two cousins battled for her hand in marriage, and pleaded to Diana, â€Å"Chaste goddess, well indeed thou knowest that I/ Desire to be a virgin all my life/ Nor ever wish to be man’s love or wife,† (Chaucer 63). Emily wishes to be a maiden to better serve her deity and her religion. For Emily, virginity is virtuous, and for that reason she wishes to remain a virgin.

Greek Influences on Western Civilization :: essays research papers

Ancient Greek Contributions It is always important to look to the past in order to move towards the future. This was done in the formation of Western Society, and more specifically the formation of American society. The Greek culture served as a frame of reference for many aspects of Western life including government, architecture, math and the arts. Ancient Greek culture served as a very broad base for our society to be built upon. During the age of Pericles, the ideal form of government was believed to be a government formed by all of the citizens regardless of wealth or social standing. This was known as democracy, literally meaning â€Å" government of the people† [Document 3.] This government favored the many instead of the few. Athens was a direct democracy, meaning every citizen participated in debates. Western civilization used this philosophy of government by many, and created an indirect democracy where citizens elect officials to make and enforce laws. Geometry, a cornerstone in modern civilization, also had its beginnings in Ancient Greece. Euclid, a mathematician, formed many geometric proofs and theories [Document 5]. He also came to one of the most significant discoveries of math, Pi. This number showed the ratio between the diameter and circumference of a circle. Grecian architecture formed its own conventions in the ancient world, buildings in Greece were built with meticulous mathematic design. Great buildings were believed to be symmetrical, and perfectly proportioned [Document 7]. Another prominent aspect of ancient Greek architecture is the extensive use of columns. There were three basic types used, Doric which were plain capitals, ionic in which the capitals were fashioned after ram’s horns, and Corinthian which were made to mirror acanthus leaves. Greek Influences on Western Civilization :: essays research papers Ancient Greek Contributions It is always important to look to the past in order to move towards the future. This was done in the formation of Western Society, and more specifically the formation of American society. The Greek culture served as a frame of reference for many aspects of Western life including government, architecture, math and the arts. Ancient Greek culture served as a very broad base for our society to be built upon. During the age of Pericles, the ideal form of government was believed to be a government formed by all of the citizens regardless of wealth or social standing. This was known as democracy, literally meaning â€Å" government of the people† [Document 3.] This government favored the many instead of the few. Athens was a direct democracy, meaning every citizen participated in debates. Western civilization used this philosophy of government by many, and created an indirect democracy where citizens elect officials to make and enforce laws. Geometry, a cornerstone in modern civilization, also had its beginnings in Ancient Greece. Euclid, a mathematician, formed many geometric proofs and theories [Document 5]. He also came to one of the most significant discoveries of math, Pi. This number showed the ratio between the diameter and circumference of a circle. Grecian architecture formed its own conventions in the ancient world, buildings in Greece were built with meticulous mathematic design. Great buildings were believed to be symmetrical, and perfectly proportioned [Document 7]. Another prominent aspect of ancient Greek architecture is the extensive use of columns. There were three basic types used, Doric which were plain capitals, ionic in which the capitals were fashioned after ram’s horns, and Corinthian which were made to mirror acanthus leaves.

Royal Selangor

The Royal Selangor Pewter: STP Strategy and Marketing Mix. (Written by: Wong Eu Jun of DIA201204. ) Founded by a man named Yong Koon in 1885, Royal Selangor Pewter is a Malaysian pewter manufacturer-retailer which has since become the largest global brand leader in the line of pewter objects manufacturing and a prominent one in the metal craft industry. It is also recognized as a very highly celebrated Malaysian brand icon because of the success that it has gained throughout more than a century of existence. Looking at what Royal Selangor has done, it is needless to say that Royal Selangor has expanded its product range beyond mere pewter objects to a broader variety such as certain glassware and jewelry. Due to the fact that Royal Selangor made such a bold move by venturing into foreign shores, it cannot be denied that the company is bound to face a myriad of possible challenges if it were to carry on with what it is doing. In this case, having a well-planned STP strategy which allows the company to identify its intended market segment thus enabling the company to single out specific groups of buyers would be a very beneficial move. At the same time, it will also help Royal Selangor to set its target market and position its brands in which as we can see, it is already something that they have accomplished because Royal Selangor is a high-end luxury brand name in the minds of many and that the company makes pewter objects of the best quality. Therefore, on a personal level, I’d like share my insights on the STP strategy and marketing mix of Royal Selangor. STP Strategy: Royal Selangor has been able to divide and partition their market segment in a somewhat organized manner. From where I see this, Royal Selangor has catered to a couple of highly notable figures such as the likes of the former U. S President Bill Clinton, Hollywood actor Mel Gibson and lifestyle talk-show host Martha Stewart. Notable figures like celebrities and political icons are supposed to make up a large portion of Royal Selangor’s market segment because they likely come from the higher-income group which is why they would therefore behave in a very lavish way. In addition, the company also creates trophies for major sports events and tournaments like the Petronas Malaysian F1 Grand Prix and the Sime Darby Golf Tournament. This means that Royal Selangor already has a few clear-cut market segments which consist of notable figures, other companies or organizations that need to have pewter objects given as gifts or prizes and probably higher-income people who are likelier to have a stronger purchasing power of buying luxury goods and that is just what Royal Selangor makes; pewter objects that are categorized as luxury goods. Also, I believe that another group of buyers that are a part of Royal Selangor’s market segment would be people who want to decorate their household with pewter objects. From a personal point of view, I have been able to notice that a lot of affluent people tend to display pewter objects and glass wares in their homes for ornamental purposes because they are characterized by their desire to flaunt their status and hence, this leads me to believe that these people are also a part of the market segment of Royal Selangor. Now, as I further on to the target market of Royal Selangor, it seems like as though there are only a couple of target markets that Royal Selangor focuses on and these target markets tend to be very niche ones. The first would be notable figures, as I’ve mentioned earlier in the market segment. These people play a very pivotal role as customers and actual buyers of Royal Selangor and its products and the strategy that Royal Selangor has come up with to satisfy their needs and wants is by creating beautiful tableware, wine accessories, jewelry and various luxury products. As we speak of this, the fact that Royal Selangor is a leading brand when it comes to pewter objects and other accessories is already an advantage for the company because this group of people would feel a need to purchase pewter ware and other luxury items from a well-renowned company like Royal Selangor. Moreover, Royal Selangor also forges rather good entrepreneur ties with sports organizations like Formula 1 by manufacturing their trophies. This is an example that clearly tells us that organizations like Formula 1 are also part of the target market of Royal Selangor. In this circumstance, Royal Selangor fulfills the need of Formula 1 to have a pewter trophy made for a grand prix. Moving on to how Royal Selangor positions itself, it is without doubt that in the Royal Selangor sets itself apart as being the leader of its industry. This is why Royal Selangor is able to attract its buyers because they already know that Royal Selangor is second to none in the metal craft industry. Furthermore, Royal Selangor incorporates very unique designs and excellent craftsmanship in their products. This is the reason Royal Selangor allows itself to be ingrained in the minds of its customers that it is the top pewter objects manufacturer that produces the best pewter objects and other accessories. Secondly, the international reputation of Royal Selangor as a brand that has catered to notable figures is also possibly a reason why the affluent are willing to buy its products. This could have created a mindset psychologically because people are going to believe that Royal Selangor is a brand that has been used by people of celebrity-like status. Marketing Mix and the 4P’s: Product: Considering the fact that Royal Selangor has transformed itself into a highly-revered pewter object manufacturing company synonymous with quality, I feel that it is necessary for the company to have a well-controlled marketing mix in order to monopolize the industry. First and foremost in the marketing mix, Royal Selangor already possesses the trump card of having products that are superior in terms of quality and design. Besides that, the variety of products will also appeal to more market segments since Royal Selangor no longer focuses on just pewter objects. Packaging wise, from what I’ve seen, Royal Selangor packs its gifts in very elaborate boxes and packages like those of wedding-ring boxes so the packaging itself is something that most people may possibly be attracted to. As the common belief exists, ‘’you pay more for the packaging than the goods sometimes’’. This is why the packaging of Royal Selangor is equally important as a part of the product’s characteristic because it is what helps the products to stand out by enhancing its attractiveness. Promotion: Although advertising and other promotional activities have never really been done on an exceptionally large scale by Royal Selangor, one will notice that the company predominantly relies on the use of print media as their primary media platform of advertising despite a few marketing communication events being held probably to gather a bigger crowd. By doing so, they have been able to successfully enforce their tagline ‘’ Pewter has a new attitude’’ with the use of print media. From what I’ve noticed based on a personal observation, there are a lot of Royal Selangor print advertisements like posters and billboards in these 2 places particularly; Central Market and Suria KLCC in Kuala Lumpur. This could possibly be because these 2 areas are frequented by high-income people and not to mention the definite fact that there are a lot of handy-craft and pewter ware for sale in these 2 places. Place: Where Royal Selangor sells its products has never really posed a problem to the sales it generates every now and then. As I take a look at the retail outreach that Royal Selangor has been doing, it is undoubtedly a good idea for the company to make its presence in higher-end shopping destinations because it obviously does a lot of good by strengthening the prominence of the brand Royal Selangor. International expansion is also a very bold move because by venturing into the markets of other countries, it allows the company to attract more customers and set more target markets beyond the confines of the local market segment. This attests to the fact that Royal Selangor has indeed brought the brand beyond the Malaysian target market because in the 1970’s era, the company began selling it products abroad in stores like Harrods’s in UK, Myers in Australia, Mitsukoshi and David Jones. This bold move had initiated the global expansion of Royal Selangor and therefore, the brand could then succeed beyond the regional and local market. Price: The money factor plays an indispensable part of Royal Selangor’s marketing mix because as we all know, what ultimately matters at the end of the day, to most people is how much they have in their wallets. This is why the prices of Royal Selangor are closely linked to the target market the company focuses on. As we all know, Royal Selangor is a company that sets high prices for its products probably because the company dominates the metal craft industry as well. Discounts, as most customers and buyers would expect, are not so easy to come by because if the company were to lower its prices, there will be no standardized price and it will definitely be a loss to the retail outlets. Opportunities and Threats (External Environment): Nobody denies that almost all companies are bound to face its fair share of threats and opportunities, therefore, the same would go for Royal Selangor as a manufacturing company that has existed for more than a century. On the positive side of things, an opportunity that Royal Selangor has would be its long existence as a Malaysian brand icon and one of the earliest Malaysian brands that dates back to the pre-Independence era. So in this case, the company’s strong position as the market dominator definitely gives them the opportunity. Secondly, the broad product range that the company offers that is recognized worldwide is also another opportunity for the company because I feel with this, it is the key for the company to sell its products abroad at a much better pace because it builds the brand recognition at an international level. If there are opportunities that the company might possibly have, it comes in an inevitable package because there should also be some underlying threats that the company is likely to face. As the saying goes, ‘’when there is life, there is death’’. So assuming that the situation is similar, one of the threats that the company may face is an economic recession. In short, when the times get tougher and inflations start happening, people will most likely cut down on luxury products. At the same time, they might have problems adapting to other target markets even though they are a dominant force when it comes to manufacturing pewter objects. For instance, if Royal Selangor were to sell its products in the jewelry market, they could face fierce challenges from jewelry companies like Poh Kong, Habib, Tiffany & Co if these other companies lower their prices. This is when the factor of price intertwines with the purchasing power of the buyers should there be an economic recession because in that case buyers tend to opt for the cheaper brand. In final consideration, Royal Selangor is able to manage its marketing mix very well and it has done a tremendous effort in boosting the economy of the ountry as a manufacturer that exports its produce to foreign lands. Thanks to the right marketing strategy and not to mention, quality control being just as important, these have made what the company is today; a leading brand in the industry of pewter objects manufacturing. Last but not the least, being a leader of an industry that is almost certainly unchallenged is what gives Royal Selangor the edge and it is definitely a bold move for Royal Selangor that brings a whole new challenge when it goes into other industries by crossing beyond the world of pewter manufacturing. So in my opinion, I don’t think it would be surprising if one fine day, Royal Selangor succeeds as a very highly respected global conglomerate brand that is successful in various industries and not just the pewter manufacturing. At the end of the day the fundamental principle is the more territory you control, the more powerful you are. So this is exactly what Royal Selangor ought to do. Expand its product ranges to a broader variety and engage the brand name in the lives of more people that would cut across all walks of life. References: Royal Selangor Pewter (n. d. ) Royal Selangor. [online] [Accessed: 20 November 2012]. Peopalove (2012) BrandTalk: Branded means Wanted. [online] Available at: http://www. peopalove. com/brandtalk/2005/jul/wanted. html [Accessed: 20 November 2012]. The Star Online (2012) Royal Selangor on expansion mode. [online] Available at: http://biz. thestar. com. my/news/story. asp? file=/2010/9/18/business/6935822&sec=business [Accessed: 20 November 2012].

Hh Holmes

H. H. Holmes A. Introduction: On May 16, 1861 Herman Webster Mudgett was born. His home town was Gilmanton, New Hampshire and he soon would become the notorious Dr. H. H. Holmes, Americas’ first Serial Killer. He was a small white male born into a devout Methodist family. Holmes’ mother Theodate Page Price forced strict religious studies while his father, Levi Horton Mudgett handed out the harsh, strong discipline. Holmes had one brother and sister. B. Intelligence, Social achievement, social adjustment in school: Holmes was thought to be unusually intelligent at an early age.With his great ambition and drive he excelled in school. He attended Gilmanton Acade3my High School, University of Vermont for one year, and in 1882 attending University of Michigan Medical School and graduates from medical school in 1884. It is his time spent at University of Michigan that he develops his lust for blood and becoming immune from death and dismemberment. This is also where he develo ps and masters the art of scamming and because of this he changes his name to Dr. H. H. Holmes in 1886 to elude former acquaintances from coming forth with accusations of fraud or death.C. Family structure and environment: Holmes was the son of Levi Horton Mudgett and Theodate Page Price and had a very privileged childhood. The environment of the household was that of any family of this era, the 1800’s. They raised their children to be good people, never lie, work hard, pray for everything good and bad, and always show respect. Holmes had a brother and sister but there is no information on them which makes it difficult to explain birth order. D. Emotional adjustment in the family: Herman Webster Mudgett (Dr. H. H.Holmes) was raised in a very privileged home but under strict and very structured circumstances. His relationship with his family was typical of any young boy. He had respect for his family and says that he â€Å"was well trained by loving and religious parents†. E. Social/emotional adjustment outside the family: H. H. Holmes did have friends and acquaintances but was very specific about who he would allow to be close. His deceptions started at the age of eight but all were just childish lies that seemed like the simple acts of a young boy.He was disciplined for them but they seemed to be harmless in nature and out of boredom. He befriended his first true friend in college. This friend was a classmate form Canada who he describes as â€Å"one of the very few intimate friends I have ever allowed myself. † Holmes did marry in 1878 to Clara Lovering, then in 1887 married Myrta Belking who he had a daughter with and his last wife Georgina Yoke in 1894. He managed to be married to all three without any of them knowing and handled a few mistresses in between. F. Employment history, adjustment, work habits:During a school vacation Holmes takes a job as a book agent which turns out to be a fraud and was paid no money at all. He them after graduation he takes numerous jobs in numerous states serving as drug store clerk, asylum attendant, teacher, and doctor to name a few. He opened a practice in Mooers Forks, NY and stayed for one year doing â€Å"good and conscientious work† with lots of gratitude but little money as a physician. He seemed to get either bored with a job or just did not make the amount of money he required so he kept his options open moving from state to state to make money however he could.G. Personality style/characteristics: Throughout Holmes’ life he seemed to be more and more unsettled. He could not stay in one place for long and his relationships were short but there was always someone there whether it be one of his wives, an employee, or a mistress. He was extroverted in the sense that he could hold regular relationships with women and made friends but did not keep them around for long and did not allow too many people to get close at one time. H. Demeanor, appearance and groomin g: Holmes was always very well groomed and had a very sophisticated appearance.Coming from a very privileged, hard working, religious family he kept himself very clean. He was very charming and very attractive so he had no problems with he ladies. He always wore a hat and tie and came across as a well like, trusted businessman. I. Pathological behavior characteristics: H. H. Holmes’ pathological problems started at the age of eight with him starting to lie. His lies and scams grew along with his age and by the age of 25 he changed his name to H. H. Holmes to elude accusations from those he lied to and scammed.He continued to con and manipulate using his trusting looks and medical degree swindling thousands of dollars from insurance companies by taking cadavers from medical school, taking insurance policies out on them and telling the insurance that he was a family member to collect the money. Holmes was such a pathological liar and has given so many accounts about the number of people he has killed that to this day the true number is unknown. He always needed stimulation and a proneness to boredom, and was conning and very manipulative. He had numerous wives and had promiscuous sexual behavior by having several mistresses.J. Geographic Profiling: Holmes was considered to be a geographically transient serial killer. He moved from state to state killing in almost each one. He would move through the states because this was his way to elude capture or being suspected of the crimes he committed. After he changed his name in 1886 he settled in Chicago for a while and found a drugstore he worked at that was owned by a husband and wife. The husband owner passed away mysteriously and after the wife signed over the store to Holmes she mysteriously disappeared. H. H. hen built a hotel eventually called the â€Å"Castle† across the street from the store that he turned into his killing chambers. The entire second floor was dedicated and designed with rooms th at he put people into and killed. Even though he traveled he always killed close to home or where he worked. The patrons of this hotel would check into the hotel but would never check out. He had full access to victims that came to him of their own free will out of trust. This type of victim search is called the trapper method, and once they arrived he had full control over them and did not let them leave this is called the ambusher attack method.The Castle (H. H. Holmes Hotel) K. Psychological Profiling: Offender Typologies: As an organized offender he was very much in control of what he did to his victims. His crimes were planned out and he was a highly competent individual. The murders that took place at the â€Å"Castle†, for instance each room was designed specifically to kill the individuals he placed inside. He had gas lines placed into some of the rooms with controls in his room, which was on the third floor, so he could turn the gas on and through a peep hole in the wall of the room watch the victim being gassed to death and plead for their lives.Holmes was known to be very good looking, very charming, and geographically and occupationally mobile which allowed him more opportunity to continue to scam and murder. L. Psychological Profiling: C/S Typologies: Being in control of how he killed his victims is a characteristic of an organized offender. None of his killings were sexually motivated which would also make him a comfort-oriented serial killer, someone who kills specifically for personal gain. None of his crime scenes were chaotic and not only would Holmes plan out how his victim would expire but he also planned out very carefully how this victim would be disposed of.M. Psychological Profiling: Offense Characteristics: H. H. was completely fascinated with death and the human body. He was also very driven by money and used this drive to kill to obtain it. As a comfort-oriented serial killer he would con his victims into giving him their mone y, property, or business then kill them after his profit. The conning of his victims would become his M. O. and his signature would be the way he dismembered and incinerated his victims. Holmes did not take trophies from his victims and the souvenirs he would take from the victim would be their money.He would not keep or take any personal items from the at all. Most of the murders took place in Chicago at the â€Å"Castle† during the world’s fair in 1893. It started in May of 1893 and ended in October of 1983 and it is estimated that over 20 million people visited the world’s fair from all over the world. As they left their homes to visit Chicago not knowing where to stay their family members did not know their whereabouts either. This made them an easy target because they would not be missed. These people would rent rooms at his hotel and some would stay and leave and others would never be heard from again.He would not need to stage the scene of the crime becau se no one knew they were there at his hotel. After killing them he would dump them into a chute that lead to the basement where he would dismember them, skin them clean, and sell their skeletons to medical schools for money. Some of them he would make up to $200 a skeleton which in those times was a fortune. Because acid vats, and a crematorium disguised as a glass blowing furnace were Holmes’ favorite way to dispose of his victims the identification of those bones at the scene was very difficult.The medical examiner could not identify whether they were animal or human bones because the bone fragments were so small. The bones, hair, and teeth found at the scene of where the three children (Alice, Nellie, and Howard Pitezel) he murdered were identifiable by the medical examiner and did lead to Holmes being charged for those with that evidence. There are only a few crime scene photos found: N. Victimology: It is truly unknown as to how many people Holmes has killed. There are a t least 50 missing people from the world’s fair that were eventually traced back to Holmes and the â€Å"Castle. He was not particular about the age or the race of his victims although quite a few of them were female assuming that he used his good looks and charm to earn their trust, con and kill them. All of his mistresses were killed but oddly all of his legitimate wives lived out their lives in full. In 1890 Julia Connor with her daughter Pearl answered a newspaper add to work for Holmes. Julia became his mistress and when she found out she was pregnant she confronted Holmes and demanded marriage. He agreed on the condition that he perform an abortion which she agreed to.Julia and her daughter pearl were never heard from again. In 1892 yet another employee and mistress of Holmes, Emiline Cigard, was asked to go into the volt to retrieve papers and was locked in and suffocated to death. Two women that were easy targets, did not have family close, and needed work. Then Benj amin Pitezel came along to work for Holmes. Benjamin had a wife, Carrie, and five children. He could not hold down a job for long and was an alcoholic. He needed the job that Holmes provided to take care of his family.Pitezel was Holmes’ right hand man and was more that aware of his scams. Holmes’ and Pitezel thought up a life insurance scam that required Pitezel to take out a life insurance policy and then he would disappear and be classified as dead so his wife could collect on it. He told Carrie all about it and she begged him not to do it. After the policy was taken out Ben Pitezel was dead. Holmes made his death look like suicide by the use of chloroform. At that time there was nothing to find the chloroform so there was no proof.Three of his children, Alice, Nellie, and Howard, met Holmes to identify the body and traveled with him, the children were never seen again. Obviously from the murders at the castle not all of the victims were acquaintances. The common th eme with all of the victims is that they were all easy targets. Some were not in their own cities and not close to family, some were women alone and needy, some were emotionally unstable, and they were all killed for money. O. Motive: The question why is always asked when these types of crimes are committed. In H. H. Holmes case the motive was financial gain.The criminology theory that best describes Holmes is the choice theory. He used at fee will a rational, intelligent decision to commit the acts of fraud and murder to dispose of his victims the way he did to continue his fantasies of working on cadavers. P. Conclusion: Holmes’ one mistake is not paying a fellow inmate that was in on the Pitezel insurance scheme the $500 he owed him from when Holmes was briefly incarcerated for fraud. The inmate, Hedgepeth, read in the paper that Pitezel had been killed and immediately told the warden who advised the insurance company.The insurance company contacted Pinkerton Detective Age ncy and the case began. Holmes was found and arrested by the Pinkerton Detectives on November 17, 1894 in Boston. He was then taken to Moyamensing Prison in Philadelphia and tried for conspiracy to defraud the Fidelity Mutual Life Insurance Company. Holmes pleads guilty and insists that Ben Pitezel committed suicide and made numerous conflicting statements as to where the Pitezel children were located. Soon suspicion grew that Holmes had killed the children which were later found dead and buried.After this was discovered detectives searched Holmes’ hotel only to find the basement where he dismembered and burned his victims. Once this information got out amongst the public that Holmes was a murderer he quickly became sensationalized. His case was the case of the century and he was then known at H. H. Homes Americas First Serial Killer. After all of the press the castle was burned to the ground with no reason or no ideas as to who torched it to the ground. While Holmes was inca rcerated he wanted to be remembered as being innocent so he wrote his own autobiography called â€Å"Holmes’ Own Story. His trial started on September 23rd, 1895 and was found guilty some months later by a jury of first degree murder and sentenced to death. Holmes would be hanged on May 7, 1896 only nine days short of his 35th birthday. For fear that his brain might go to medicine men for study he requested he be buried in concrete so no one could dig him up, and he was buried in concrete. To date there is no concrete evidence as to how many people Holmes did actually murder. Profiling Presentation H. H. Holmes Americas First Serial Killer By Traci McCann

Disadvantages of Globalization Essay

Globalization is any company’s target. However, it should be noted that globalization has disadvantages as well as advantages. One of the disadvantages of globalization is the over-standardization of products through global branding. Using Emirate Airline to illustrate this point, globalization will means that their services are standardized which aim to serve all customers. They would lose their uniqueness of the business culture after they go global. Also, the over-globalization will result in the lack of creativity and product diversity. Moreover, globalization can also create diseconomies of scale as not all countries have the same growth and economic cycle. For example, Emirate may operate very well in the Middle East and Europe market but expanding into Asia or America market will reduce their profit. This could be due to difficulties of coordinating activities in those new markets or the culture differences. It is also important to note that globalization will cause de- industrialization and high unemployment in the domestic market Segmentation, Targeting and Positioning Any business can not afford to promote their product in the similar ways using similar strategies. This is because not all products can serve the same requirements and demands. However, it is very important that customers are aware of the brand’s existence and the unique selling point of the product and brand must be well communicated to the user. Thus, businesses use segmentation, targeting and positioning (STP) to find their customers and target them so that they can promote their product in the most efficient way. The first step of product promotion or even when product is just at its research stage is segmentation. Segmentation is the division of a broad market in smaller categories consisting of individuals with the similar characteristics. These individuals tend to show similar thinking and perception towards products and brands. When the market fluctuates or a new identical product is introduced to the market, customers in the same segment usually have the same respond to the market and the product. In a simple word, market segmentation can be called grouping as it group people with similar characteristics and thinking together. In the case of Nokia, market segmentation is very important as it significantly enhance the sales process and the brand image of the firm. Nokia has many different lines of products so segmentation is on crucial process in its operation. Nokia segmentation could be kids, male, female, high income customer, low income customer, young people and etc. Targeting is the next phase of the STP process. Targeting is done after the broad market has been segmented. Targeting involves devising various marketing strategies and promotional schemes according to the preferences of the different segments. Targeting is important as it could help an organization to reduce unnecessary promotion cost and also boost sale results of the product. As in the case of Nokia, they create phone for almost every segment so targeting them to the right segment will boost their sale results. For example, the Nokia cheaper line such as Nokia 1100, 1200, 1208 are aimed at people with lower income or as a secondary phone. On the other hand, Nokia 8800 is aimed at successful business man and their new smart phones are aim at young, middle income people. Positioning is the last stage of the STP process. After a company has done the market segmentation and targeting, it will work hard to create a good impression of its products in the target customers’ perception. Product positioning is what customers believe about the product’s value, features and benefits. It is important that the customers have a good perception over the product at the beginning stage of positioning otherwise, the product success will be quite challenging. By getting it right, positioning helps organization to create a good perception of the products in the minds of target audience. Using the case of Nokia, after they segment and target their customers, they could improve the product positioning by creating unique point of the product that fits well with the targeted customers. For example, for female target, Nokia could create product in more feminine colors such as white, pink and etc.

Advertising and Potential Buyers Essay

Advertising is a favorable representation of product to make consumer, customers and general public aware of product. It let the potential buyers, general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising, we would have an introduction to advertising first. Advertising can be define as a paid form of non – professional but encouraging, complimenting and positively favorable presentation of goods and services to a group of people by an identified sponsor. It does not include distribution of free samples or offering bonuses, these are sales promotion. In simplest words advertising is introduction, to consumers and general public, of services and goods. See more: Satirical elements in the adventure of Huckleberry Finn essay Many people think that advertising a product means to sell it. But real aim of advertising is to make general public and potential buyers aware of goods, products and services available under a brand. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services . Advertisers consider advertising a way to communicate with a particular audience. These advertisements are most common when an advertiser introduces a new product or brand in a category that consumers are already aware of. For example, when a company introduces a new flavor of potato chips. Consumers are familiar with snack foods and chips, but perhaps not this specific brand or flavor. The immediate purpose is awareness. Ideally, the consumer is then interested and will engage in trying the product, leading to purchase, and loyalty to the new product or brand. There are even some appeals which are used in advertisement. Appeals play a very important role in an advertisement. Appeals play a role of bringing life in a particular add. There are some appeals like emotional appeal, youth appeal, sex appeal, adventure appeal etc. these appeals have different features of their own. These appeals are used in order to attract customers and to force them to buy the product. In a successful business, advertising play an essential and important role. Though advertising does not mean selling of products and services but it helps in increasing your sells. Advertising create awareness in people. When general public be conscious to the products, services and goods under the brands and pursuit people towards brands and make them buying better brands. Advertising can be used to create brand awareness in general public and to make business more popular within the circle of potential buyers. Advertising, in a straight line, increases profit of the companies by escalating its revenue. The expenditure made on advertisement can turn as good boost in earnings. This mode of advertising advertises brands via newspaper, pamphlets, brochures, magazines, journals and books. By this mean of advertising brands can let know people, who are connected directly and indirectly connected with non – electronic media, about their supplies. It also includes banners and posters. Non – electronic media is in reach about every local. Advertising on print media is comparatively cheaper than advertising on television. Advertising on internet is getting more popular with time. It is the most ample platform available till date, for advertising and sharing news and creating awareness. You can get your advertising reached to every corner of the wo rld.