TV Guide Corporation Case Analysis free essay sample

In this case analysis, the current business situation of the TV Guide Corporation is investigated. In this case analysis, the current business situation of the TV Guide Corporation is investigated. This analysis is done from a marketing perspective, and assesses and applies marketing concepts to a real-life situation at TV Guide magazine. In this case study, a situational analysis, which reviews TV Guide corporation, and its main product, TV Guide, along with additional offerings is shown. A brief history of TV Guide is given; the corporations current business situation is assessed. A comprehensive SWOT analysis is given. This analysis lists the Strengths, Weaknesses, Opportunities, and Threats (SWOT) that are faced by TV Guide. A comprehensive recommendation for the marketing strategy is given for TV Guide. Finally, a conclusion summarizes the important information given in the other sections. Interestingly, TV Guide corporation is much more than its most well known product, the TV Guide. We will write a custom essay sample on TV Guide Corporation Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since the publication of McDonalds article TV Guide has become much more diversified, and global. It operates four main business units. These are: TV Guide Television Group, TV Guide Interactive Group, TV Guide Magazine Group, and United Video Group. TV Guide markets and distributes products to over 100 million cable and satellite homes each and every week. Perhaps the biggest news in the TV Guide area is the formation of Gemstar-TV Guide international on July 12, 2000. This company formed when Gemstar International Group merged with the TV Guide Company. Gemstar-TV Guide International now has television listing products licensed to over 180 companies, in industries like cable, satellite, Internet, personal computers and consumer electronics.